Can Colour Theory be Used in Business?

Categories ArticlesPosted on

Successful marketing of printed material relies a great deal on colour and design. Innovative companies will use colour to enhance marketing material and send subliminal messages to consumers Colour theory is the use of colour to convey subliminal messages to consumers. It is particularly important in relation to printing services for marketing and advertising. For example, business card printing in a certain colour can convey a strong message about a brand.

1. Colours are Powerful

Psychologists posit that colour can have a powerful effect on the emotions. Careful use of colour can create positive or negative feelings in a consumer and therefore may be a powerful marketing tool.

2. Colour Use Should be Targeted

The colour of promotional material should be carefully considered before its production. It should be tailored to suit the targeted audience. The shade of colour will differ according to the intended consumer. For example, it is believed that darker colours such as navy blue or red are more attractive for male customers. Companies should consider this before ordering printing services.

In addition, different colours have been shown to produce various emotions. Designing advertising material in these colours will enhance profits.

3. Blue Shows Solidity and Reliability

Blue is a popular marketing colour because it conveys a sub conscious impression of calm and solidity.  Blue is a good colour to use in printed material for banks and financial services because it creates a feeling of security in the consumer.

4. Yellow Creates Happy Emotions

Yellow is associated with sunlight and creates happy, light emotions in the consumer. It is suitable for use in an entertainment business targeted at young people. Yellow is also a good contrast colour. With green it can be used for companies that wish to highlight good health and natural ingredients.

5. Green has Various Associations

Dark green is associated with solidity, much like blue. However, its use has a cultural connotation. For example, in the United States, green is associated with money, but this relationship is irrelevant in other countries.

Light green is usually associated with nature, such as vegetables, and it may be suitable for natural food products.

6. Red

Red has many cultural connotations. In China it is a lucky colour and could be associated with gambling products. In western societies, red is considered a colour of energy and excitement. It is dynamic and useful for products that target a younger demographic. It can be used to great effect in printed flyers or other advertising material.

7. Pink

Pink is traditionally associated with women. However, many older women will not respond positively to pastel pink. It is, however, appealing to younger women and girls and is good for products aimed at that market.

8. Orange

Orange is a colour that is warm. It is a suitable colour for children’s products and is gender neutral. Toy shops and producers may use orange in material such as catalogues to attract the attention of children.

9. White

White is traditionally the symbol of purity in western cultures. However, in other cultures it has connotations of death. Therefore it is important to consider its use carefully.  White is associated with hospitals and health care and is a good colour to use for products such as flyers or packaging in these industries.

10. Black

Black is a foreboding colour because of its association with death. However, black business card printing can be very successful as a statement about edginess or exclusivity. Black is often regarded as cool and trendy because of its death stigma.

Successful marketing of printed material relies a great deal on colour and design. Innovative companies will use colour to enhance marketing material and send subliminal messages to consumers.  Advertising in the relevant colours will increase a company’s sales prospects.

How To: Find Free Images For Your Blog

Categories Articles, ShowcasePosted on

WHEN YOU’RE working on a blog post, it’s tempting to Google image search the first keyword that comes to mind. However this isn’t always the best policy.  First, this process can lead to a lot of similar content. If thousands of people on the internet need an image that demonstrates “communication” and they all choose within the first ten pictures that pop up, then there will be hundreds of people using the same images.
Read more “How To: Find Free Images For Your Blog”

How to Compare a Website to a Car

Categories Articles, Web DesignPosted on

Buying a car isn’t a very common activity and, due to the big amount of money invested, a wise decision is required. A website might not be such a prohibitive investment but it may represent the online part of a company or a product, anyway it is very important because it is a decisive brick in building a brand. Definitely, any reader must agree with the previous statements but what is the connection with web design? Are we talking only about the importance of a website? Not at all!
Read more “How to Compare a Website to a Car”

Tips for Cross-Cultural Web Design

Categories Articles, Web DesignPosted on

The advent of internet marketing has made it easier than ever before for businesses, organisations and individuals to reach out and make connections across geographical borders. Anyone with access to the net can also theoretically access your website but in practise they’re unlikely to do so without a little effort on your part. Miles might not mean much to a modem but linguistic and cultural barriers remain.
Read more “Tips for Cross-Cultural Web Design”

Web Icons are Killer Tool of Social Bookmarking

Categories Articles, Freebies, GraphicsPosted on

Social bookmarking tools have become an essential feature of every professional website today. They allow to attract more regular visitors from social networks. And the most powerful visible tool of social marketing is placing web icons into your website content.
Read more “Web Icons are Killer Tool of Social Bookmarking”

Artists and Designers: Differences in Creativity

Categories Articles, Graphics, Web DesignPosted on

What’s the difference between an artist and a designer? Quite a tough question, right? Though for many both are alike but in reality they have their own set of differences. Here in this article we have discussed about the approaches, pros and cons and respective target audience that need to consider before deciding the right profession for you between these two.

Read more “Artists and Designers: Differences in Creativity”

Turn-off Factors for Design Clients

Categories ArticlesPosted on

When we talk about graphic designing, talent is not the only thing that can take you a long way. A lot of other factors are included. As a designer, you are always on the look for new clients and it is very important to sustain old clients as well. Your work definitely speaks for itself but maintaining a healthy relationship with your client is as important as coming up with an exceptional piece of creativity. The way you handle your clients and their advices can have a huge impact on your future relationship with them. Also, it is very obvious that every client that comes you way is not going to have the same kind of nature and attitude so you must have the ability to deal with different sorts of people.
Read more “Turn-off Factors for Design Clients”