Here are some really clever outdoor ads from various companies. You may have seen some of them before but I bet some are new to you! This kind of creativity is bordering viral marketing, a tactic that is effective yet very inexpensive and it appears more and more companies are trying to find ways of doing it.
This banner for the new Smart Brabus cars was placed quite smartly on a bridge. It shows of nicely that that new Smart Brabus has got some extra power.
To promote the 2004 global-warming film “The Day After Tomorrow,” indian ad agency Contract created this dramatic outdoor billboard which is submerged underwater.
The title and release date of the film was just visible above the water, adding to the effect is what looks like an empire state building in the background. The idea of this billboard was to mimic the film’s story of Manhattan being submerged under water.
This ad from The Economist recently won a prize at the London International Advertising Awards for their bright concept. Created by Abbott Mead Vickers BBDO, this billboard shows a light bulb that illuminates whenever someone walks under it by hooking some electric motion sensors under the sign. Althought it’s a brilliant idea, let’s just hope it doesn’t rain.
This provoking street campaign for the Australian Childhood Foundation can be seen right now in Melbourne. For their ongoing campaign “Stop Child Abuse Now”, they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, %u201CNeglected Children are made to feel invisible.
This creative Axe ad was placed next to an exit sign.
3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop. Actually, it was only $500 of real currency stacked on top of fake money, and people could only use their feet to try to break it. A security guard was present to make sure no one broke the rules and that people couldn’t get to keep the money if they broke it. Nevertheless, a glass that can stand a double-footed kick from a man with a 30 foot head start is impressive.
Hummer UK recently launched the first right-hand drive version of the H3. To do so, they created a giant toy box and placed it in front of a TOYS R US store.
What better way to make people wonder how prepared they are for an emergency situation? Just imagine: you are walking along, look down before walking a few flights of stairs, and at the bottom is what appears to be an injured person. What do you first? How would you help?
Red Cross created this very cool guerrilla advertising campaign to raise awareness of various key issues around the world.
Virgin Atlantic used fragile eggs in a guerrilla-ad campaign a few years ago in Johannesburg, South Africa. Agency Net#work BBDO surreptitiously placed open cartons of eggs on an airport baggage carousel, partially encased in a wrapper that said “Handled by Virgin Atlantic.” Luckily, the eggs didn’t break.
To celebrate the launch of Spiderman an advertising campaign placed a cubicle near the ceiling inside men’s toilets. Who would use that cubicle? Well… Spiderman, of course.
A very nicely executed guerrilla marketing idea for DHL. “If it is where it belongs, it was probably delivered by DHL.” Simple and effective.
In 2004, a ghostly car was parked on London’s Belvedere Road %u2014 a full-sized Volkswagen Polo Twist, rendered in ice. Sculptors had spent 350 hours chiseling a nine-ton block of frozen water to create the VW. Conceived by the DDB London ad agency, the ice car melted away in just 12 hours, but it generated four weeks’ worth of press in Britain, and invaluable buzz among Londoners.
Tangled phone lines are a common sight on the streets of Bangkok, so Procter & Gamble decided to take advantage of how they resembled long strands of tangled hair. To promote P&G’s line of Rejoice conditioners, a large green comb was placed on the telephone lines, reading: “Tangles? Switch to Rejoice Conditioners.”
A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Wordings around the cup reads “Hey, City That Never Sleeps. Wake up. –from Folgers”.
Nationwide Insurance made use of the side of a building right through to the car park for this ad.
“The mouse pad that every guy needs.” This controversial idea was done in Dubai by Sandeep Fernandes and Husen Baba Khan for the male deodorant, Axe.
This is ad for Mini Cooper was placed at the Zurich (Switzerland) train station.
This is a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool.
A billboard for Zwilling J.A. Henckels, famous knife-makers
To celebrate swimwear designer Shay Todda’s new collection, Nivea fashioned this Good-Bye Cellulite sofa for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most.
This promotional poster for a self defense school is quite creative: take one of the teeth and call for a free lesson at the self defense school.
Schizophrenia awareness: “Schizophrenia can be treated. Seek help.”
This paper towel holder was used for the Save the Trees awareness campaign (Shanghai). They changed the covers on these holders every other day to show the damage begin done to trees by using paper towels.
Juice Salon: Hairstyles
Pizza Kingdom: Want extra cheese pizza? Just get over here!
Becel: Take action. Love your heart.
“Atravesse na faixa” means “Go across the track” and reminds people not to cross the street whenever they feel like, or else… or else they
might end up as this illusion.