Always stick to the latest designing trends. It is a good habit to keep yourself up to date in the web designing arena. You can do this by visiting web design related blogs, forums and also by subscribing to the newsletter of popular companies that are involved in creation of website design templates or web design brochures. For example, using HTML5 and CSS3 can have an edge over flash when it comes to targeting mobile users, or designing the website in such a way that all important information are available to the user within two clicks.
Since your time to grab the attention of visitors is very short, including excellent graphics related to your theme can be a good idea to make visitors stay and click on the web pages. It is true that graphics often increased the loading time however with high speed internet connections graphics are being preferred by many website owners.
Being creative always pays off. People obviously ponder into things that look different. This is no different in the world of internet. Being different and being unique is also a great way to brand building. When it comes to brand building, full website templates logo plays an important role. Place your well designed logo in the right location so that your visitors can see and associate it with your business. The care you take for designing the website will reflect on the business as well.