WordPress is undoubtedly one of the best platforms for building a business website. It has a huge community and offers a variety of plugins and themes that you can use to give your website a unique look.
Now, one of the most important things that can give your website the recognition it deserves on the Internet, apart from the right use of top-notch analytics tools, is the website logo.
To make a logo that’s attractive, unique, and sends your message across in the best way possible, it’s important that you apply the following tips:
Finding the Essence
The first you need to need to do before starting with the actual designing work is giving a meaning to your brand. This will become the foundation of the logo.
You must have a clear idea of what your business is all about and what makes it different than other companies in the same segment. Do you sell DIY materials while supporting a cause, or does your company provides consultancy services for single moms who want to start their online business? Whatever it is, it has to be defined in two words.
It may take a while to summarize your entire brand in just two words, but this exercise will only make your brand more powerful. Besides, when you know what your business is all about, branding becomes super easy.
Picking the Right Colors
While it’s natural if you lean towards the colors you personally love, you have to make your choice objectively. You must pick the colors that are right for the brand, and not merely because you love them. Most importantly, you must learn about the impact of different colors on your logo design. This is because different colors send different messages. For example:
- The color blue signifies royalty, strength, trust, and smartness. What’s more- 42% people who participated in a survey said that their favorite color is blue.
- Purple gives off a vibe that’s about elegance, creativity, romantic, and stylish.
- Red has always been associated with qualities and emotions like boldness, bravery, excitement, and passion. It’s also often associated with the elite class.
- Green, as you would expect, is usually considered an earthy or environmental color. It’s also very peaceful and can help in trust-building.
Keeping it Simple
Simple logos tend to have the biggest impact on the people. This is because they get to the point instantly and don’t confuse you with clutter.
Another important quality of these logos is that you can recreate them even with your eyes closed. In other words, once you have seen one such logo, you can easily recall it after a few minutes and draw it on a piece of paper easily. Some examples of these logos include Apple, Nike, HP, etc.
A Hidden Message
Do you know there are many popular company logos with subliminal messages? For instance, take a look at the LG logo, it consists of the word LG, but they are designed in a way they look like a face with the letter “L” being a nose, and the letter “G” making for the face itself. Similarly, the “U” logo of Unilever is creatively filled with many small objects that represent the various aspects and products of the corporation.
So, these were some of the things you may wanna keep in mind as you start shaping your logo. If you remember only one thing, remember this- keep it simple, keep it original.