To make a logo that’s attractive, unique, and sends your message across in the best way possible, it’s important that you apply the following tips:
Finding the EssenceThe first you need to need to do before starting with the actual designing work is giving a meaning to your brand. This will become the foundation of the logo. You must have a clear idea of what your business is all about and what makes it different than other companies in the same segment. Do you sell DIY materials while supporting a cause, or does your company provides consultancy services for single moms who want to start their online business? Whatever it is, it has to be defined in two words. It may take a while to summarize your entire brand in just two words, but this exercise will only make your brand more powerful. Besides, when you know what your business is all about, branding becomes super easy.
Picking the Right ColorsWhile it’s natural if you lean towards the colors you personally love, you have to make your choice objectively. You must pick the colors that are right for the brand, and not merely because you love them. Most importantly, you must learn about the impact of different colors on your logo design. This is because different colors send different messages. For example:
- The color blue signifies royalty, strength, trust, and smartness. What’s more- 42% people who participated in a survey said that their favorite color is blue.
- Purple gives off a vibe that’s about elegance, creativity, romantic, and stylish.
- Red has always been associated with qualities and emotions like boldness, bravery, excitement, and passion. It’s also often associated with the elite class.
- Green, as you would expect, is usually considered an earthy or environmental color. It’s also very peaceful and can help in trust-building.