Quick response codes are the two dimensional barcodes or cryptogram that can link the advertisements of a particular brand in the print medium with their online platform with the click of a button. This marketing medium has become really popular in the recent time owing to the rise in the number of Smartphone users. Therefore, the entrepreneurs should make the best use of this novel marketing technique to create a niche in the market and get an edge over their competitors.
Here are the six best ways to use QR codes in business cards that will give them a competitive edge:
Integrate it with the Logo
The designers can integrated the two dimensional barcode along with the logo of the brand and use it in the business card. This is one of most innovative ways of using the QR code in business cards which will help in creating a brand identity and also help in marketing. However, the designers must ensure that the code remains intact while using it in the logo.
Place on the Flip Side
The QR code can be the sole dominant element on the flip side of the business card. In this way, contact details of the card holder will remain intact and at the same time the barcode will get due exposure. Moreover, it will also give the business card an exclusive appearance. If you are using the QR code on the flip side of the business card, then it is best to use a square shape card instead of the conventional rectangle cards as the QR codes are square in shape.
Dominant Feature of the Card
The QR code can also be used as the most dominant feature of the business card. Though the mechanized barcodes are not very impressive looking but when they are placed on good quality paper and have an embossed finish, then can create an appealing style. The use of this design would make the barcode prominent and thus there would not be any chance of clients missing it.
Laser lights can be used on business cards to perforate it in the pattern of a QR code. The effect will be undoubtedly unique but the designers must perform his job with precision or else it would not solve the purpose. The laser cut design of QR codes on business cards are definitely going to make a positive appeal before the clients and it will certainly get good response from the clients.
Using Compatible Design
QR code has become popular very recently and there are still loads of people who are not aware of the utility of these codes. Therefore, the designers can also design the business card in such a way so that the code compliments the design of the card. This will be helpful for familiarizing the common people about this new concept and encourage them to use it.
Place it at One Corner or Side of the Card
The designers can also place QR code on one side or corner of the business card and make it as small as possible. Though this technique is simple but it is very effective and undoubtedly the most clutter free way of using custom QR code on business card. The clients will be able to access the contact details as well as the QR code with ease.
These were some of the most innovative ways of using QR codes in business cards which will certain enhance the traffic of the website and generate effective leads. The integration of such techniques will be good for the return of the enterprise.